• Gimmicks

    Stimulating the brain. Literally!

    937 words; estimated reading time 4 mins, 41 secs. Stimulate your mind I find the whole gimmick culture that plagues sport, exercise, and health absolutely fascinating. The thought processes and craftiness of the people who think up, and market these…

  • Critical thinking,  Gimmicks

    I think therefore I am

    Gimmicks and fads have been ‘part and parcel’ of societies for centuries. We only need to look to some of the medical treatments employed throughout the ages. Bloodletting, supposedly a fad treatment for a range of maladies, has documented use…

  • Gimmicks

    It’s magic?

    If there is one thing in the exercise, sport, physical activity and health world that gets my 10th man activated, it’s unsubstantiated gimmicks. I could throw a whole lot of products into that gimmick basket – nutritional supplements, garments, gadgets,…